KNOWLEDGE IS BEAUTIFUL
Ahead of the release of the second edition of The Scientific Revolution in Skin Care, renewed emphasis was placed on Skin Actives' in-house, research-based product formulation.
Macro photography of proteins provided visually striking elements that set the scientific tone of the campaign.
Animated social posts provided useful skin care tips based on the scientific insights derived from the brand's in-house formulation team.
A team of directly recruited influencers was given specific talking points detailing the scientific mechanisms behind the products' efficacy.
Infographics based on the initial photography were created to reveal the products' composition in unprecedented detail.